Author: Erik Gan

Erik Gan's experience includes working for venture capital and e-commerce companies in the fields of corporate strategy, business development and digital marketing. He loves ideating and validating new business ideas and customizing them for local markets. He is a big geek outside of work and loves anything science fiction be it books or movies.
3 Perkara Yang Peniaga Atau Bisnes Baru Perlu Ada Untuk Terus Hidup

3 Perkara Yang Peniaga Atau Bisnes Baru Perlu Ada Untuk Terus Hidup

Menurut rekod Suruhanjaya Syarikat Malaysia (SSM), lebih daripada 50% bisnes baru dari kategori SME gagal dalam lima tahun pertama. Manakala lebih daripada 20% gagal dalam tahun pertama.

Statistik tersebut mungkin mengejutkan, tetapi jangan khuatir – walaupun terdapat banyak ruang untuk kegagalan, terdapat juga lebih banyak peluang untuk kejayaan.

Setiap bisnes baru, tidak kira besar atau kecil memerlukan asas perniagaan yang kukuh untuk berjaya. Di bawah adalah tiga komponen yang paling penting untuk keperluan peniaga atau bisnes baru:

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1. Rangkaian Sokongan Yang Kuat

Untuk usahawan dan pengasas baru, rangkaian sokongan yang kuat adalah jauh lebih baik daripada kemahiran mengenai produk atau kewangan.

Ciri tunggal yang dikongsi oleh semua usahawan atau peniaga berjaya ialah keupayaan mencipta rangkaian kenalan bisnes yang sangat rapat.

Atau dalam bahasa lebih santai: “network”.

Rangkaian kenalan yang kuat adalah kunci samada bisnes anda mampu hidup atau tidak.

Ini kerana ia boleh menghubungkan anda dengan bakat yang berpotensi, pakar industri, dan peluang bisnes baru atau sedia ada yang anda mungkin tidak sedari.

Rangkaian sokongan yang kuat juga boleh menjadi sumber motivasi dan sokongan semasa memulakan dan membangunkan bisnes baru yang penuh dengan kesukaran dan cabaran.

2. Produk Yang Pelanggan Anda Mahu

Sebelum mula memilih produk untuk dijual, anda harus tanya diri anda, “Produk apakah yang diperlukan oleh orang ramai”?

Untuk menjawab soalan ini, anda mesti menjalankan aktiviti penyelidikan sebelum memulakan bisnes baru anda.

Ketika itu, 50% daripada masa anda harus dihabiskan dengan membina ataupun mencari produk yang dimahukan pelanggan dan 50% berikutnya mesti difokuskan kepada aktiviti pemasaran dan sales.

Antara teknik yang boleh digunakan adalah melakukan survey Facebook di kalangan pengguna sasaran anda untuk memahami isu-isu atau masalah yang mereka hadapi setiap hari.

Masa dan wang dapat dijimatkan jika idea atau produk anda diuji terlebih dahulu sebelum dilancarkan kepada pasaran.

3. Taktik Pemasaran Yang Berbeza

Salah satu kesilapan yang sering dilakukan oleh usahawan baru ialah bergantung kepada satu taktik pemasaran sahaja tanpa menguji taktik atau cara yang lain.

Contohnya, debat klasik ‘pemasaran online vs offline’ sepatutnya tidak harus berlaku. Ini kerana untuk bisnes baru, anda perlu melakukan kedua-duanya dahulu untuk mengetahui yang mana lebih efektif dan sesuai untuk bisnes anda.

Bagi sesetengah bisnes, taktik offline seperti melekat poster atau flyer mungkin lebih berkesan berbanding taktik online seperti ads Facebook atau Google.

Paling penting ialah teknik online dan offline ini mesti dilancarkan pada masa yang sama. Ini penting untuk mengetahui keberkesanan di antara satu saluran berbanding dengan yang lain.

Erik Gan’s experience includes working for venture capital and e-commerce companies in the fields of corporate strategy, business development and digital marketing.

He loves ideating and validating new business ideas and customizing them for local markets. He is a big geek outside of work and loves anything science fiction be it books or movies.

Why Email Marketing is Important for Your Business

Why Email Marketing is Important for Your Business

Nowadays it’s easy to dismiss email marketing as being outdated or ineffective.

With the increasing popularity of social media and messaging platforms, it has become easier and faster to reach out to customers directly.

However, if you have a business and you are not actively keeping a database of customers, you may be missing out on the opportunity to send your customers the right message at the right time thus increasing your chances of making a sale.

In this article we explore why email marketing is something every business should use to engage customers:

1. Email is More Personal than Social

Although social media has become an increasingly popular method of acquiring customers, the fact remains that not all your customers will be active on social media.

However, almost everyone has an email address and sending curated email messages is a great way of showing your customers more relevant content.

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With email you are also able to reach customers directly in their inbox with your content instead of having to compete with other brands or companies for attention on their Facebook/Instagram news feeds.

Email also allows you to address your customers by name (provided you have captured this information) and allows you to customize the sort of content you show to them based on how they’ve responded to previous, similar emails.

2. Email Marketing is Data Driven

The goal of any effective marketing campaign is to determine what strategies work and what don’t when engaging potential customers.

With email marketing, you get direct insights into different user types and behaviors.

Some of these include email open and clicks which will give you a clear idea of what content your users find useful which will help you tailor content in the future.

Another variable you can experiment with is the email subject line.

Personalizing the subject or offering an incentive for clicking and opening are just some of the things you can do to drive more clicks and opens for your emails.

Another metric your business can track is click through rate (CTR), which is essentially what percent people clicked on a link within the email.

If you are really doing email marketing right, you should split test different calls to actions (CTA) within your email copy (and even subject lines).

Knowing if one particular phrasing works better than others in generating click throughs, can provide exponential results to your campaign.

3. Email Helps You Stay Top of Mind for Your Customers

With email, you can reach customers directly whenever and wherever you want. While not every email needs to be a sales pitch, your contact with the customer should provide something of value to them.

Whether this is a link to your latest blog post, an email asking them questions relating to your industry, or even an update on new products coming out in the near future; using email to stay connected to your customers keeps your brand at the forefront of their minds.

With the personalization of email, you can tailor your message to be warm and friendly and not cold, stale, and corporate.

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The personal touch will help them connect with your company on a personal level instead of just a professional one. This ultimately builds relationships, loyalty, and trust among your subscribers.

With all the email marketing tools out there, it may sometimes be hard to choose one that really works for your business. We’ve handily narrowed it down to some of the best:

Happy emailing and all the best!

Erik Gan’s experience includes working for venture capital and e-commerce companies in the fields of corporate strategy, business development and digital marketing.

He loves ideating and validating new business ideas and customizing them for local markets. He is a big geek outside of work and loves anything science fiction be it books or movies.