3 Essential Steps to Starting a Business Online

3 Essential Steps to Starting a Business Online

While starting a business online can be hard, many first time entrepreneurs don’t realise that there are a few key steps to take before their business can become successful.

Here, we share 7 tried and tested steps that you can follow to give your company the best chance of success.

Step 1: Find a need and fill it

Most people who are just starting out make the mistake of looking for a product first, and a market second.

To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results.

The internet makes this kind of market research easy:

  • Visit online forums to see what questions people ask and what problems they’re trying to solve.
  • Do keyword research to find keywords that a lot of people are searching, but for which not many sites are competing.
  • Check out your potential competitors by visiting their sites and taking note of what they’re doing to fill the demand. Then you can use what you’ve learned and create a product for a market that already exists–and do it better than the competition.

Step 2: Write copy that sells

There’s a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase:

  • Arouse interest with a compelling headline.
  • Describe the problem your product solves.
  • Establish your credibility as a solver of this problem.
  • Add testimonials from people who have used your product.
  • Talk about the product and how it benefits the user.
  • Make an offer.
  • Make a strong guarantee.
  • Create urgency.
  • Ask for the sale.

Throughout your copy, you need to focus on how your product or service is uniquely able solve people’s problems or make their lives better. Think like a customer and ask “What’s in it for me?”

Step 3: Establish an expert reputation for yourself

People use the internet to find information. Provide that information for free to other sites, and you’ll see more traffic and better search engine rankings.

The secret is to always include a link to your site with each tidbit of information.

  • Give away free, expert content. Create articles, videos or any other content that people will find useful. Distribute that content through online article directories or social media sites.
  • Include “send to a friend” links on valuable content on your website.
  • Become an active expert in industry forums and social networking sites where your target market hangs out.

You’ll reach new readers. But even better, every site that posts your content will link back to yours. Search engines love links from relevant sites and will reward you in the rankings.

In a nutshell

At the end of the day, starting a business is about a willingness to experiment and try different strategies for sales and success.

These tips are just the start of what you can do to position yourself as a subject matter expert and a leader in your field.

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1. Moon, A. (2007, February 27). How to Start a Business Online. Retrieved August 04, 2017, from https://www.entrepreneur.com/article/175242/

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